Multitechnology Interactions in Mobile Telecommunications Markets

The convergence of telecommunications, IT, media, and entertainment (TIME) industries in the last decade has led to the simultaneous existence of multiple competing and substituting technologies addressing similar customer needs. The resulting complexity is increased by additional complementary technologies and services. In three case studies, we show the associated problems and ambiguities from a modeler’s perspective. The major contribution of this paper is a comprehensive multitechnology interaction framework which aims at aiding modelers and strategists in analyzing complex markets with multifaceted dependencies. We classify interaction cases, possible measures, as well as intensity factors.